Speed & Core Web Vitals

Slow Stores Lose Twice

Speed costs you in two places. Buyers abandon slow pages before they ever see your products, and Google holds poor Core Web Vitals against your rankings, so fewer buyers arrive in the first place.

The usual response is to install a speed app, which often makes things worse. Real performance work means finding the actual causes: the four apps injecting render-blocking scripts, the hero image shipped at full resolution, the theme code running three times per page.

How We Test

• Real-page testing on your money pages: home, collection, product and cart
• Lab and field data compared, because they tell different stories
• Largest Contentful Paint, Interaction to Next Paint and layout shift traced to their causes
• App-by-app cost analysis, so you know what each one adds to load time

Fixes That Stick

We fix performance at the source: theme code, image pipelines, app loading strategy and third-party scripts. No band-aid apps, no tricks that score well in tests and do nothing for real visitors. The result is a store that feels instant on a phone, which is where it matters.