/* Expert Digital Marketing lead-gen redesign (2026) */

:root {
    --navy: #26313c;
    --navy-2: #2d2d2d;
    --ink: #2a2a2a;
    --text: #2d2d2d;
    --muted: #6b747c;
    --accent: #90c83d;
    --accent-2: #90c83d;
    --accent-dark: #90c83d;
    --surface: #ffffff;
    --surface-2: #f6f7f8;
    --line: #ececec;
    --radius: 14px;
    --container: 1140px;
    --font: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif;
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
    margin: 0;
    font-family: var(--font);
    font-size: 17px;
    line-height: 1.65;
    color: var(--text);
    background: var(--surface);
    -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; height: auto; }

h1, h2, h3, h4 { color: var(--ink); line-height: 1.15; margin: 0 0 .5em; font-weight: 700; }

.container {
    max-width: var(--container);
    margin: 0 auto;
    padding: 0 24px;
}

.section { padding: 96px 0; }

.section-title { font-size: clamp(1.7rem, 3.4vw, 2.4rem); letter-spacing: -.02em; }

.section-sub { max-width: 620px; color: var(--muted); margin: 0 0 2.2rem; font-size: 1.06rem; }

.section-dark { background: linear-gradient(160deg, var(--navy) 0%, var(--navy-2) 100%); }
.section-dark .section-title, .section-dark h3 { color: #fff; }
.section-dark .section-sub, .section-dark p, .section-dark li { color: #9ca2a8; }

/* ---------- Buttons ---------- */
.button {
    display: inline-block;
    font-weight: 600;
    text-decoration: none;
    border: 0;
    border-radius: 999px;
    padding: 12px 26px;
    font-size: 1rem;
    cursor: pointer;
    transition: transform .15s ease, box-shadow .15s ease, background .15s ease;
    text-align: center;
}
.button-solid {
    background: linear-gradient(135deg, var(--accent) 0%, var(--accent-dark) 100%);
    color: #fff;
    box-shadow: 0 6px 18px rgba(144, 200, 61, .35);
}
.button-solid:hover { transform: translateY(-2px); box-shadow: 0 10px 24px rgba(144, 200, 61, .45); }
.button-ghost {
    background: transparent;
    color: #fff;
    border: 1.5px solid rgba(255, 255, 255, .45);
}
.button-ghost:hover { border-color: #fff; background: rgba(255, 255, 255, .08); }
.button-lg { padding: 16px 34px; font-size: 1.06rem; }
.button-block { display: block; width: 100%; }

/* ---------- Header ---------- */
.site-header {
    position: sticky;
    top: 0;
    z-index: 50;
    background: rgba(38, 49, 60, .95);
    backdrop-filter: blur(10px);
    border-bottom: 1px solid rgba(255, 255, 255, .07);
}
.header-inner {
    display: flex;
    align-items: center;
    gap: 28px;
    height: 72px;
}
.brand img { display: block; }
.main-nav { display: flex; gap: 26px; margin-left: auto; }
.main-nav a {
    color: #ccc;
    text-decoration: none;
    font-size: .95rem;
    font-weight: 500;
}
.main-nav a:hover { color: #fff; }
.header-cta { display: flex; align-items: center; gap: 18px; }
.header-phone {
    display: inline-flex;
    align-items: center;
    gap: 7px;
    color: #fff;
    text-decoration: none;
    font-weight: 600;
    font-size: .95rem;
    white-space: nowrap;
}
.header-phone:hover { color: var(--accent-2); }
.nav-toggle { display: none; background: none; border: 0; padding: 8px; cursor: pointer; }
.nav-toggle span { display: block; width: 24px; height: 2px; background: #fff; margin: 5px 0; transition: .2s; }

/* ---------- Hero ---------- */
.hero {
    position: relative;
    color: #fff;
    overflow: hidden;
    background: var(--navy);
}
.hero-bg {
    position: absolute;
    inset: 0;
    background: url("/images/bg-parallax-header.jpg") center/cover no-repeat;
    opacity: .35;
}
.hero::after {
    content: "";
    position: absolute;
    inset: 0;
    background: linear-gradient(160deg, rgba(38, 49, 60, .55) 0%, rgba(38, 49, 60, .95) 80%);
}
.hero-inner {
    position: relative;
    z-index: 1;
    padding: 110px 24px 120px;
    max-width: 820px;
    margin: 0 auto;
    text-align: center;
}
.eyebrow {
    text-transform: uppercase;
    letter-spacing: .16em;
    font-size: .8rem;
    font-weight: 600;
    color: var(--accent-2);
    margin-bottom: 1.2rem;
}
.hero h1 {
    color: #fff;
    font-size: clamp(2.4rem, 6vw, 4rem);
    letter-spacing: -.025em;
    margin-bottom: .4em;
}
.hero .accent {
    background: linear-gradient(90deg, var(--accent) 0%, var(--accent-2) 100%);
    -webkit-background-clip: text;
    background-clip: text;
    color: transparent;
}
.hero .lead {
    font-size: 1.18rem;
    color: #ccc;
    max-width: 600px;
    margin: 0 auto 2.2rem;
}
.hero-actions { display: flex; gap: 16px; justify-content: center; flex-wrap: wrap; margin-bottom: 2.4rem; }
.hero-points {
    list-style: none;
    margin: 0;
    padding: 0;
    display: flex;
    gap: 28px;
    justify-content: center;
    flex-wrap: wrap;
    color: #9ca2a8;
    font-size: .93rem;
    font-weight: 500;
}
.hero-points li::before { content: "✓"; color: var(--accent-2); margin-right: 8px; font-weight: 700; }

/* ---------- Trust strip ---------- */
.trust-strip {
    background: var(--surface-2);
    border-bottom: 1px solid var(--line);
    padding: 34px 0;
    text-align: center;
}
.trust-label {
    margin: 0 0 14px;
    text-transform: uppercase;
    letter-spacing: .14em;
    font-size: .74rem;
    font-weight: 600;
    color: var(--muted);
}
.client-list {
    list-style: none;
    margin: 0;
    padding: 0;
    display: flex;
    flex-wrap: wrap;
    justify-content: center;
    gap: 14px 40px;
}
.client-list li {
    font-weight: 700;
    font-size: 1.05rem;
    color: #9ca2a8;
    letter-spacing: .01em;
}
.logo-list {
    list-style: none;
    margin: 0;
    padding: 0;
    display: flex;
    flex-wrap: wrap;
    justify-content: center;
    align-items: center;
    gap: 22px 46px;
}
.logo-list img {
    height: 34px;
    width: auto;
    max-width: 150px;
    object-fit: contain;
    filter: grayscale(1);
    opacity: .65;
    mix-blend-mode: multiply;
    transition: filter .2s ease, opacity .2s ease;
}
.logo-list li:hover img { filter: none; opacity: 1; }

/* ---------- Work / case studies ---------- */
.section-alt { background: var(--surface-2); }
.work-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(270px, 1fr));
    gap: 24px;
}
.work-card {
    background: var(--surface);
    border: 1px solid var(--line);
    border-radius: var(--radius);
    padding: 26px 24px;
    transition: transform .18s ease, box-shadow .18s ease;
}
.work-card:hover { transform: translateY(-3px); box-shadow: 0 14px 32px rgba(0, 0, 0, .08); }
.work-logo {
    height: 44px;
    display: flex;
    align-items: center;
    margin-bottom: 16px;
}
.work-logo img {
    max-height: 38px;
    max-width: 160px;
    width: auto;
    object-fit: contain;
    mix-blend-mode: multiply;
}
.work-card h3 { font-size: 1.08rem; margin-bottom: .4em; }
.work-card p { font-size: .92rem; margin: 0 0 1em; color: var(--text); }
.work-tags {
    list-style: none;
    margin: 0;
    padding: 0;
    display: flex;
    flex-wrap: wrap;
    gap: 8px;
}
.work-tags li {
    font-size: .74rem;
    font-weight: 600;
    color: #26313c;
    background: rgba(144, 200, 61, .18);
    border-radius: 999px;
    padding: 3px 11px;
}
.work-more {
    text-align: center;
    color: var(--muted);
    font-size: .95rem;
    margin: 34px 0 0;
}
.work-more .inline-logo {
    height: 22px;
    width: auto;
    max-width: 110px;
    object-fit: contain;
    vertical-align: middle;
    margin: 0 8px;
    opacity: .75;
}
.logo-darken { filter: brightness(.3) saturate(.4); }
.work-cta { text-align: center; margin-top: 30px; }

/* ---------- Services ---------- */
.card-grid {
    display: grid;
    grid-template-columns: 1fr;
    gap: 24px;
}
@media (min-width: 992px) {
    .card-grid { grid-template-columns: repeat(2, 1fr); }
}
.card {
    background: var(--surface);
    border: 1px solid var(--line);
    border-radius: var(--radius);
    padding: 30px 28px;
    display: flex;
    flex-direction: column;
    transition: transform .18s ease, box-shadow .18s ease;
}
.card:hover { transform: translateY(-4px); box-shadow: 0 16px 38px rgba(0, 0, 0, .08); }
.card-icon {
    width: 52px;
    height: 52px;
    border-radius: 12px;
    display: grid;
    place-items: center;
    color: var(--accent);
    background: rgba(144, 200, 61, .1);
    margin-bottom: 18px;
}
.card h3 { font-size: 1.18rem; }
.card p { font-size: .96rem; margin: 0 0 1em; }
.card-points {
    list-style: none;
    margin: 0 0 1.4em;
    padding: 0;
    font-size: .92rem;
    color: var(--muted);
}
.card-points li { padding: 3px 0 3px 22px; position: relative; }
.card-points li::before {
    content: "✓";
    position: absolute;
    left: 0;
    color: var(--accent-2);
    font-weight: 700;
}
.card-cta {
    margin-top: auto;
    color: var(--accent);
    font-weight: 600;
    text-decoration: none;
    font-size: .96rem;
}
.card-cta:hover { color: var(--accent-dark); }

/* ---------- Why us ---------- */
.why-grid {
    display: grid;
    grid-template-columns: 1fr 1.2fr;
    gap: 60px;
    align-items: center;
}
.why-list { list-style: none; margin: 0; padding: 0; }
.why-list li {
    padding: 16px 0 16px 38px;
    position: relative;
    border-bottom: 1px solid rgba(255, 255, 255, .08);
    font-size: 1rem;
}
.why-list li:last-child { border-bottom: 0; }
.why-list li::before {
    content: "✓";
    position: absolute;
    left: 0;
    top: 16px;
    width: 24px;
    height: 24px;
    border-radius: 50%;
    background: rgba(144, 200, 61, .15);
    color: var(--accent-2);
    display: grid;
    place-items: center;
    font-size: .8rem;
    font-weight: 700;
}
.why-list strong { color: #fff; }

/* ---------- Process ---------- */
.steps {
    list-style: none;
    counter-reset: step;
    margin: 0;
    padding: 0;
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(220px, 1fr));
    gap: 26px;
}
.steps li {
    background: var(--surface-2);
    border-radius: var(--radius);
    padding: 28px 26px;
}
.step-num {
    display: inline-grid;
    place-items: center;
    width: 40px;
    height: 40px;
    border-radius: 50%;
    background: linear-gradient(135deg, var(--accent) 0%, var(--accent-2) 100%);
    color: #fff;
    font-weight: 700;
    margin-bottom: 14px;
}
.steps h3 { font-size: 1.1rem; }
.steps p { font-size: .94rem; margin: 0; color: var(--muted); }

/* ---------- Contact ---------- */
.contact-grid {
    display: grid;
    grid-template-columns: 1fr 1.1fr;
    gap: 60px;
    align-items: start;
}
.contact-direct { list-style: none; margin: 0 0 1.4rem; padding: 0; }
.contact-direct li { margin-bottom: 10px; }
.contact-direct a {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    color: #fff;
    font-weight: 600;
    text-decoration: none;
    font-size: 1.06rem;
}
.contact-direct a:hover { color: var(--accent-2); }
.response-promise {
    display: inline-block;
    background: rgba(144, 200, 61, .12);
    border: 1px solid rgba(144, 200, 61, .3);
    color: var(--accent-2) !important;
    border-radius: 8px;
    padding: 8px 14px;
    font-size: .9rem;
    font-weight: 600;
}

.contact-form-wrap {
    background: var(--surface);
    border-radius: var(--radius);
    padding: 34px 32px;
    box-shadow: 0 24px 60px rgba(0, 0, 0, .35);
}
.field { margin-bottom: 18px; }
.field label {
    display: block;
    font-weight: 600;
    font-size: .9rem;
    color: var(--ink);
    margin-bottom: 6px;
}
.field .optional { color: var(--muted); font-weight: 400; }
.field input, .field textarea {
    width: 100%;
    border: 1.5px solid var(--line);
    border-radius: 10px;
    padding: 12px 14px;
    font: inherit;
    font-size: .98rem;
    color: var(--ink);
    background: var(--surface-2);
    transition: border-color .15s ease, background .15s ease;
}
.field input:focus, .field textarea:focus {
    outline: none;
    border-color: var(--accent);
    background: #fff;
}
.field input.invalid, .field textarea.invalid { border-color: #ba372a; }
.field-error {
    color: #ba372a;
    font-size: .84rem;
    margin: 6px 0 0;
    min-height: 0;
    display: none;
}
.field-error.show { display: block; }

.field-captcha { min-height: 70px; }

/* Honeypot */
.reason { position: absolute !important; left: -9999px !important; width: 1px; height: 1px; opacity: 0; }

.privacy-note {
    text-align: center;
    font-size: .82rem;
    color: var(--muted) !important;
    margin: 12px 0 0;
}

.form-success { text-align: center; padding: 30px 10px; }
.form-success h3 { color: var(--ink); }
.form-success p { color: var(--text) !important; }
.form-success a { color: var(--accent); font-weight: 600; }

#submitBtn[disabled] { opacity: .6; cursor: wait; transform: none; }

/* ---------- Footer ---------- */
.site-footer {
    background: #2a2a2a;
    color: #999;
    padding: 64px 0 0;
    font-size: .93rem;
}
.footer-grid {
    display: grid;
    grid-template-columns: 1.3fr 1fr 1.2fr;
    gap: 48px;
    padding-bottom: 44px;
}
.site-footer h4 {
    color: #fff;
    font-size: .9rem;
    text-transform: uppercase;
    letter-spacing: .1em;
    margin-bottom: 1em;
}
.site-footer ul { list-style: none; margin: 0; padding: 0; }
.site-footer li { margin-bottom: 9px; }
.site-footer a { color: #9ca2a8; text-decoration: none; }
.site-footer a:hover { color: #fff; }
.footer-legal {
    border-top: 1px solid rgba(255, 255, 255, .07);
    padding-top: 22px;
    padding-bottom: 26px;
    font-size: .82rem;
}

/* ---------- Shopify audit landing page ---------- */
.lp-grid {
    position: relative;
    z-index: 1;
    display: grid;
    grid-template-columns: 1.1fr 1fr;
    gap: 56px;
    align-items: center;
    padding-top: 70px;
    padding-bottom: 80px;
}
.lp-copy h1 { font-size: clamp(2.2rem, 5vw, 3.4rem); }
.lp-points {
    list-style: none;
    margin: 0 0 1.6rem;
    padding: 0;
    color: #ccc;
    font-size: .98rem;
}
.lp-points li { padding: 6px 0 6px 26px; position: relative; }
.lp-points li::before {
    content: "✓";
    position: absolute;
    left: 0;
    color: var(--accent-2);
    font-weight: 700;
}
.lp-form-title {
    font-size: 1.3rem;
    text-align: center;
    margin-bottom: 1.2em;
}
.lp-hero .lead { margin-left: 0; }
.lp-hero .lp-copy { text-align: left; }

.check-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(290px, 1fr));
    gap: 24px;
}
.check-item {
    background: var(--surface-2);
    border-radius: var(--radius);
    padding: 26px 24px;
}
.check-item h3 { font-size: 1.06rem; padding-left: 30px; position: relative; }
.check-item h3::before {
    content: "✓";
    position: absolute;
    left: 0;
    top: 0;
    width: 22px;
    height: 22px;
    border-radius: 50%;
    background: rgba(144, 200, 61, .18);
    color: var(--accent);
    display: grid;
    place-items: center;
    font-size: .75rem;
    font-weight: 700;
}
.check-item p { font-size: .93rem; margin: 0; color: var(--muted); }

.faq-wrap { max-width: 760px; }
.faq {
    border: 1px solid var(--line);
    border-radius: 12px;
    padding: 0 22px;
    margin-bottom: 12px;
    background: var(--surface);
}
.faq summary {
    cursor: pointer;
    font-weight: 600;
    color: var(--ink);
    padding: 16px 0;
    list-style: none;
    position: relative;
}
.faq summary::after {
    content: "+";
    position: absolute;
    right: 2px;
    top: 14px;
    color: var(--accent);
    font-size: 1.2rem;
    font-weight: 700;
}
.faq[open] summary::after { content: "\2212"; }
.faq p { margin: 0 0 16px; color: var(--muted); font-size: .95rem; }

@media (max-width: 900px) {
    .lp-grid { grid-template-columns: 1fr; gap: 40px; padding-top: 50px; }
}

/* ---------- CMS pages: page hero, prose, articles ---------- */
.page-hero {
    background: linear-gradient(160deg, var(--navy) 0%, var(--navy-2) 100%);
    color: #fff;
    padding: 70px 0 64px;
}
.page-hero h1 { color: #fff; font-size: clamp(2rem, 4.5vw, 3rem); letter-spacing: -.02em; }
.page-hero .lead { color: #ccc; font-size: 1.12rem; max-width: 680px; margin: 0 0 1.6rem; }
.page-hero .article-date { color: #9ca2a8; }
.breadcrumbs {
    font-size: .85rem;
    color: #9ca2a8;
    margin-bottom: 1.6rem;
}
.breadcrumbs a { color: #ccc; text-decoration: none; }
.breadcrumbs a:hover { color: var(--accent); }
.breadcrumbs span { margin: 0 6px; color: #6b747c; }

.prose-wrap { max-width: 820px; }
.prose { font-size: 1.02rem; }
.prose h2 {
    font-size: 1.5rem;
    margin: 1.8em 0 .6em;
}
.prose h2:first-child { margin-top: 0; }
.prose h3 { font-size: 1.2rem; margin: 1.5em 0 .5em; }
.prose p { margin: 0 0 1.1em; }
.prose ul, .prose ol { margin: 0 0 1.2em; padding-left: 1.3em; }
.prose li { margin-bottom: .45em; }
.prose a { color: var(--accent); font-weight: 600; text-decoration: none; }
.prose a:hover { text-decoration: underline; }
.prose strong { color: var(--ink); }

.article-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
    gap: 24px;
}
.article-card {
    background: var(--surface);
    border: 1px solid var(--line);
    border-radius: var(--radius);
    padding: 26px 24px;
    display: flex;
    flex-direction: column;
    transition: transform .18s ease, box-shadow .18s ease;
}
.article-card:hover { transform: translateY(-3px); box-shadow: 0 14px 32px rgba(0, 0, 0, .08); }
.article-date {
    font-size: .8rem;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: .08em;
    color: var(--muted);
    margin: 0 0 8px;
}
.article-card h3 { font-size: 1.12rem; }
.article-card h3 a { color: var(--ink); text-decoration: none; }
.article-card h3 a:hover { color: var(--accent); }
.article-card p { font-size: .93rem; color: var(--text); margin: 0 0 1em; }
.article-card .card-cta { margin-top: auto; }

.card-points li a { color: var(--muted); text-decoration: none; }
.card-points li a:hover { color: var(--accent); }
.card-title-link { color: inherit; text-decoration: none; }
.card-title-link:hover { color: var(--accent); }
.check-item h3 a { color: inherit; text-decoration: none; }
.check-item h3 a:hover { color: var(--accent); }
.check-item .card-cta { display: inline-block; margin-top: 10px; font-size: .9rem; }

.cta-band { text-align: center; }
.cta-band .section-sub { margin-left: auto; margin-right: auto; }
.cta-band .button { margin: 6px 8px; }

.button-ghost-dark {
    background: transparent;
    color: var(--ink);
    border: 1.5px solid var(--muted);
}
.button-ghost-dark:hover { border-color: var(--accent); color: var(--accent); }

.pagination-wrap { margin-top: 36px; display: flex; justify-content: center; }
.pagination-wrap nav { font-size: .95rem; }

/* ---------- Footer legal links + cookie banner ---------- */
.footer-legal { display: flex; flex-wrap: wrap; gap: 10px 26px; align-items: center; justify-content: space-between; }
.footer-legal-links { list-style: none; margin: 0; padding: 0; display: flex; gap: 22px; }
.footer-legal-links a { color: #9ca2a8; text-decoration: none; }
.footer-legal-links a:hover { color: #fff; }

.cookie-banner {
    position: fixed;
    left: 16px;
    right: 16px;
    bottom: 16px;
    z-index: 100;
    background: var(--surface);
    border: 1px solid var(--line);
    border-radius: var(--radius);
    box-shadow: 0 18px 50px rgba(0, 0, 0, .25);
    padding: 18px 22px;
    display: flex;
    flex-wrap: wrap;
    gap: 14px 24px;
    align-items: center;
    justify-content: space-between;
    max-width: 880px;
    margin: 0 auto;
}
.cookie-banner[hidden] { display: none; }
.cookie-banner p { margin: 0; font-size: .92rem; color: var(--text); flex: 1 1 380px; }
.cookie-banner a { color: var(--accent); font-weight: 600; text-decoration: none; }
.cookie-actions { display: flex; gap: 10px; flex-wrap: wrap; }
.cookie-actions .button { padding: 9px 20px; font-size: .9rem; }

/* ---------- Reveal animation ---------- */
.reveal { opacity: 0; transform: translateY(18px); transition: opacity .6s ease, transform .6s ease; }
.reveal.in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
    .reveal { opacity: 1; transform: none; transition: none; }
    html { scroll-behavior: auto; }
}

/* ---------- Responsive ---------- */
@media (max-width: 900px) {
    .why-grid, .contact-grid { grid-template-columns: 1fr; gap: 40px; }
    .footer-grid { grid-template-columns: 1fr 1fr; }
}

@media (max-width: 760px) {
    .section { padding: 64px 0; }
    .main-nav {
        display: none;
        position: absolute;
        top: 72px;
        left: 0;
        right: 0;
        background: var(--navy);
        flex-direction: column;
        gap: 0;
        padding: 10px 0;
        border-bottom: 1px solid rgba(255, 255, 255, .08);
    }
    .main-nav.open { display: flex; }
    .main-nav a { padding: 13px 24px; }
    .nav-toggle { display: block; margin-left: auto; }
    .header-cta { margin-left: auto; }
    .header-cta .button { padding: 9px 18px; font-size: .9rem; }
    .header-phone { display: none; }
    .hero-inner { padding: 80px 24px 90px; }
    .footer-grid { grid-template-columns: 1fr; gap: 34px; }
}